About us

What started as a simple love for graphic tees soon turned into something much bigger.I’ve always been drawn to fun, expressive designs—especially the ones that carry character, personality, and a story of their own. But every time I went looking for something that truly felt like me, I realized something was missing.

There weren’t enough pieces that reflected our culture, our humor, and the everyday moments we grow up with as Indians.

So, I decided to create it.

This brand is a mix of everything I love—bold designs, relatable desi humor, and that chaotic, fun energy we all know too well.

It’s for the chai lovers, the drama starters, the “log kya kahenge” survivors… it’s for all of us.

More than just clothing, this is a way to wear your personality, your roots, and your story—loud and proud.